Bob the Builder Annual 2003

What can we say. The style guide has just had more new characters added as well as artwork supporting new episodes in the run-up to Christmas 2002. The cast are becoming more environmentally friendly and the theatre show takes to the road in 2002 with pre bookings that would be the envy of any top pop star! The life cycle of a top character tells us theoretically, that sales should have taken a downturn in 2001 - the opposite happened - helped, no doubt, by the hard working marketing mix surrounding the property. Bob and friends are as strong as ever and two new TV series are scheduled for 2002.